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    <title>Amysa Field Notes</title>
    <link>https://PLACEHOLDER-DOMAIN.tld/blog</link>
    <description>Practical field notes for business owners on what a website should actually do, from publishing prices to taking a booking after hours.</description>
    <language>en</language>
    <lastBuildDate>Thu, 20 Aug 2026 00:00:00 GMT</lastBuildDate>
    <item>
      <title>The Ten-Second Price Test: Can a Stranger Get a Real Number Off Your Website?</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/the-ten-second-price-test</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/the-ten-second-price-test</guid>
      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Analysis</category>
      <description><![CDATA[Most visitors want one thing before they will speak to you. If your website makes them phone to get it, a good number of them will not phone.]]></description>
    </item>
    <item>
      <title>The Phone Call Your Website Should Have Answered</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/the-phone-call-your-website-should-have-answered</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/the-phone-call-your-website-should-have-answered</guid>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Analysis</category>
      <description><![CDATA[Every answerable question that arrives by phone costs you twice: once in the time it takes, and once in the people who never bothered to ring.]]></description>
    </item>
    <item>
      <title>Publishing Your Prices, and Why Most Businesses Are Afraid To</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/publish-your-prices</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/publish-your-prices</guid>
      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Proposal</category>
      <description><![CDATA[The reasons for keeping prices off a website are real. Almost none of them survive contact with the way people actually buy.]]></description>
    </item>
    <item>
      <title>A Beautiful Website Can Be Worth Nothing, and a Plain One Can Be Worth a Great Deal</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/a-beautiful-website-can-be-worth-nothing</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/a-beautiful-website-can-be-worth-nothing</guid>
      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Analysis</category>
      <description><![CDATA[Design is judged by what it makes easy. A site that looks expensive and does nothing is a brochure that cost more than a brochure.]]></description>
    </item>
    <item>
      <title>AI Drafts, Humans Decide: The Only Safe Way to Put AI on Your Website</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/ai-drafts-humans-decide</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/ai-drafts-humans-decide</guid>
      <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Proposal</category>
      <description><![CDATA[AI on a business website is fine right up to the moment it answers a customer with something nobody checked.]]></description>
    </item>
    <item>
      <title>“Is My Customer Data Training Someone’s Model?” The Question to Ask Before You Sign</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/is-customer-data-training-someones-model</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/is-customer-data-training-someones-model</guid>
      <pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Build</category>
      <description><![CDATA[Before your customers’ enquiries go into a website with AI in it, one question deserves an answer in writing.]]></description>
    </item>
    <item>
      <title>The Booking That Happens at 21:40 on a Saturday</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/the-booking-at-2140-on-a-saturday</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/the-booking-at-2140-on-a-saturday</guid>
      <pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Build</category>
      <description><![CDATA[The most valuable hours on a small business website are the hours when nobody is at work.]]></description>
    </item>
    <item>
      <title>What Happens to the Enquiry That Arrives After You Have Gone Home</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/the-enquiry-that-arrives-after-hours</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/the-enquiry-that-arrives-after-hours</guid>
      <pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Build</category>
      <description><![CDATA[An enquiry has a short life. The reply that goes out on Monday morning is often answering a question somebody else has already answered.]]></description>
    </item>
    <item>
      <title>Your Website Should Recognise Someone Who Has Been Here Before</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/your-website-should-remember-returning-customers</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/your-website-should-remember-returning-customers</guid>
      <pubDate>Thu, 25 Jun 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Build</category>
      <description><![CDATA[Your staff recognise a regular at the door. Most business websites treat the fifth visit exactly like the first.]]></description>
    </item>
    <item>
      <title>A Website That Informs and a Website That Transacts Are Different Products</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/informs-or-transacts</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/informs-or-transacts</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Build</category>
      <description><![CDATA[Most small business websites describe the business accurately and leave the visitor with nothing to do except phone.]]></description>
    </item>
    <item>
      <title>Three Pillars, Not Thirty Ideas: Planning a Quarter of Content for Your Own Website</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/three-pillars-90-days-content</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/three-pillars-90-days-content</guid>
      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Content</category>
      <description><![CDATA[A quarter of writing needs a shape. Thirty ideas on a page is a pile, and piles do not get published.]]></description>
    </item>
    <item>
      <title>Before and After Means Nothing Without a Baseline</title>
      <link>https://PLACEHOLDER-DOMAIN.tld/blog/before-and-after-needs-a-baseline</link>
      <guid isPermaLink="true">https://PLACEHOLDER-DOMAIN.tld/blog/before-and-after-needs-a-baseline</guid>
      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <author>hello@PLACEHOLDER-DOMAIN.tld (Amysa)</author>
      <category>Analysis</category>
      <description><![CDATA[A rebuild cannot honestly claim an improvement without a baseline. The measuring starts before anybody changes anything.]]></description>
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